company mission

NAP, Inc.'s mission is to provide comfortable and durable baby carriers to parents throughout the world and give them a helping hand in raising confident, joyful and compassionate children. We hope to enhance the bond between mother and child by enabling both to be close and connected to each other in a practical yet magical sort of way.

It is so easy to place "things" between mother and baby, especially in today's society. A great majority of the baby gear out there although intended to help a mother out actually ends up hindering her by further separating her both physically and emotionally from her child. Often times, rubber, plastic and fuzzy blankets end up substituting and even end up replacing Mother. This is not to say that life shouldn't be made easier for mom.

A mom who carries her baby or wears her baby can show her affection without effort. She can respond to her baby's cues because she is right there. Communication happens easier because she is right there. Baby is content because all his needs are being met and he trusts that they will continue to be met. When a baby knows that his attentive mom is present and can hear her heartbeat and her familiar voice he is a calm and happy baby. A mother who holds and carries baby is constantly given the reaffirmation that all that her baby really needs- is her!

When a mother shares her life and space and moves with her baby through her day she will fall in love with her child. She will naturally treat her baby with understanding, compassion and respect from which will blossom a loving relationship based on trust. This "trust" is critical as it is the basis not only for a child's healthy neurological, behavioral, and social development, but sets the stage for which that child will build and form all of his subsequent relationships throughout his life. Babies who have their early needs met by loving parents will know how to create enduring relationships. Having been treated with love and respect, they will grow up to have the freedom to use their time in creative and meaningful ways and continue to transform into their greatest potential.

The warmth and empathy that comes when we as mothers carry our own is truly profound and cannot be underestimated. Children are the pedestal on which the future of our world rests- investing in their well-being is well worth it!